VR launches six-screen multiplex at Palava

August 4, 2016 Business Standard

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Ajay Bijli-led cinema exhibition chain PVR in India inaugurated its newest multiplex at Xperia Mall, Palava. PVR is also one of the first properties to open at Lodha Xperia mall at Palava. Situated at 20 minute proximity to areas like Thane-Belapur road, Thane, Navi Mumbai as well as Kalyan- Dombivli, it is the first multiplex in the area.

With this launch, PVR’s screen count in Maharashtra reaches to 147 screens across 35 properties. The property is spread across an area of 35,000 sq ft and can accommodate up to 1,178 patrons at a time. The property boasts of 7.1 Digital Dolby surround sound along with, 2K & 4K projection system and Next Generation 3D. The last row of all the auditoriums has recliners seats for comfortable seating.

Gautam Dutta, CEO, PVR Cinemas said: “Though the city Palava is a rapidly evolving destination, there is a dearth of a premium movie watching destinations in the region. Residents here usually travel long hours to watch movies in a refined format. With PVR opening at Palava, residents can now avoid long driving hours to reach a premium cinema to watch movies. With the state of the art technology and comfortable seating, we are sure that our multiplex at Xperia mall would be the next go to place for our patrons.”

Ajay Bijli, Chairman and Managing Director, PVR Ltd said, “The launch is in line with our strategy to expand presence in areas which have the right demographics. We have a similar project coming up in the Bandra-Kurla area as well. We have always had a location led strategy and this location made sense considering it gives us the opportunity to provide a product at every price point.”

With this launch, PVR reaches a total count of 557 screens at 121 properties across 48 cities (including 18 states and 1 Union Territory).

Abhishek Lodha, Managing Director, Lodha Group said: “Rapid urbanization is widening the gap between growth and quality in our mega cities. Palava was envisaged to fill this gap and enhance the quality of living by creating communities, not just developments. Our flagship mall, Xperia, is an attempt to become the shopping, entertainment and socio-cultural hub of Palava city and Kalyan-Dombivli region. We thank PVR for partnering us in our journey of making Palava as one of the top places to live and grow.”

Shaishav Dharia, Regional CEO, Lodha Group said: “At Palava, we have always focused on creating high quality public spaces that enhance the quality of life and avenues where people can come together and interact with each other.  Lodha Xperia mall at Palava, our first endeavor in the retail industry, is planned to become the fastest growing retail and entertainment destination not just for our 25,000+ families but also for others in the neighboring regions. PVR’s high quality cinematic experience fits well with Palava’s philosophy of offering great lifestyle in a well-planned urban environment. ”