The World Towers presents a private display of rare contemporary works at the Hello! Art Soiree

October 16, 2014 By Lodha Web

Mumbai, Thursday 16th October, 2014: The much awaited Hello! Art Soiree was held today at India’s contemporary landmark ‘The World Towers’,the world’s tallest residential development. This exclusive showcase of modern paintings by India’s most iconic artists was witnessed by the city’s crème de la crème of art aficionados.

Fine art and fabulous interiors have always been a combination of eloquence. In the past few years, luxury living has become a premiere investment that stands to compliment itself beautifully with contemporary art.

The rare private contemporary showcase, was bejeweled with some of India’s finest names in art including M.F. Hussain, S.H. Raza, F.N. Souza, Ram Kumar, Anjolie Ela Menon, Paresh Maity and Bose Krishnamachari. The evening highlighted local, national and international positioning and future developments of contemporary Indian art and brought together the best of both the worlds.

Present at the event, anelated Ms. Ruchika Mehta, editor Hello!India said,“HELLO! and Art are in perfect harmony as art has now become an integral part of high living. As we host our first Art Soiree, at India’s contemporary landmark The World Towers, we enter a space which is so well suited to our sensibilities. We hope to make this an annual affair.”

Adding to this Mr. Tushar Sethi, Director ICIA quoted “ICIA Gallery and HELLO! magazine have specially curated this Art Soiree to reflect the spectacle of the World One Tower, which stands as a powerful symbol of India’s class and elegance. Hence it was only justifiable to showcase India’s finest and most renowned artists such as M.F Husain, S.H. Raza, Ram Kumar, Anjolie Ela Menon, F.N Souza and other top Contemporary artists such as Paresh Maity and Bose Krishnamachari to match the grandeur of the Tower.”

Mr. R. Karthik, CMO, Lodha Group said “The Hello! Art Soiree is a dignified opportunity to provide a platform to works of some of the most distinguished and influential contemporary artists at India’s contemporary landmark, The World Towers. It is our endeavour to keep presenting such associations that are symbolic to the brand.”

Well known for its high style quotient, the HELLO! Art Soiree was sought after not just by art aficionados but also the crème de la crème of society. It lived up to its promise of being a sophisticated and elegant lifestyle evening.

The HELLO! Art Soiree was presented by The World Towers-Above it all in association with Institute of Contemporary Art of India.

About HELLO! The worlds No. 1 Celebrity Magazine:

Since April 2007, HELLO! has successfully covered the glamorous world of famous personalities, royalty and film stars. Armed with the strong reputation of being one of the world’s leading celebrity magazines, HELLO! is invited into the palaces and homes of some of the most elusive royal families, movie stars and celebrities – to get the view from inside. The result: intimate and insightful interviews that attract a growing family of discerning and dedicated readers month after month.

About The World Towers:

The World Towers is an architectural marvel that will place Mumbai among the rank of extraordinary global cities with iconic landmarks. Bringing together world legends in design, architecture, landscaping and lifestyle services, The World Towers are a symbol of our times and a reflection of India’s rising stature on the global stage. Never before have, and perhaps, never again will, a structure of such monumental significance emerge, that too in the heart of Mumbai – India’s gateway to the world.

The World Towers is the first project in Asia to have Interior Design by Armani/Casa representing the epitome of fine living. Designed for a demanding niche clientele and combining the highest quality of design with excellence of service, these residences are among the most prestigious in the world.

About Institute of Contemporary Indian Art:

ICIA was set up under the Safset Group in January 2007 with a focus to generate awareness for Indian Art. ICIA is the largest grass root private venue in Mumbai located in the heart of the art district Kala Ghoda spread over three floors, the venue is a platform to exhibit four museum quality shows every year for collectors and art lover to view private collections of some of the most renowned artist which cannot be seen by the pubic due to the shortage of the museum space within India . ICIA acts as the venue which plays the role in between a commercial gallery and a nonprofit museum that helps to show case individual collections for art lovers.

ICIA has exhibited several masters which no other single venue or organizations has been able to achieve with in India. Some of the names include solo exhibitions of art works by M.F.Husain, S.H.Raza, Ram Kumar, Jogen Chowdhury, Anjolie Ela Menon, Bikash Bhattacharya, Paresh Maity and many more.

ICIA mission is to curate select exhibitions of outstanding artworks by Indian moderns as well as contemporary artist for people across all genres and age groups to view and appreciate.