Real estate developer Lodha Group has signed up celebrity couple Akshay Kumar and Twinkle Khanna as the brand ambassadors for its new landmark neighbourhood ‘Amara’ in Thane, Mumbai. Kumar is pegged as one of the most stylish stars in Bollywood, while Khanna is touted as a successful entrepreneur and writer, one of the reasons that the brand has chosen the duo as per the official release. As part of a new advertisement campaign, the couple will be seen together for the first time endorsing a real estate project in India.
Unveiling Amara, Prashant Bindal, chief sales officer at Lodha Group, said, “Over the years, Thane as a location has grown tremendously to create its mark today and it has become a booming commercial and residential hub due to the influx of business centers and other key developments. The robust demand generated by this neighbourhood, is proof that there will be a mass exodus of employable populace to Thane in the coming years. Moreover, branded urban neighborhoods are a rare phenomenon in Mumbai, and a lush and verdant neighborhood is even rarer in the city. In this backdrop, Amara has received an encouraging response in the pre-launch stage with over 3000 booking applications. This neighbourhood has not only created super normal demand in a highly competitive market such as Thane but also revived its real estate landscape by reinforcing people’s trust towards appreciation and investment in real estate.”
Added Kumar said, “Amara is a unique urban concept, as par with master planned neighbourhoods of leading cities around the world. It’s like coming home to a world where every moment is rich, fulfilling and meaningful. It’s extremely rare to find such a haven in the middle of a city. This neighbourhood will enable its residents to live more, do more. I am delighted to be associated with Lodha Group on this new and innovative project, because it’s so refreshing to find such a forward looking developer that chose to build a society in a city without harming any nature. Instead of building a concrete jungle, Lodha has brought to us a luxurious nature filled neighbourhood fit for anything…What more could a family wish for than a nature linked lifestyle with the city at ones feet… Amara simply lets you Do More, Live More.”