Mumbai realtors dominate ‘India’s Most Reputed Real Estate brand’ list

September 27, 2016 DNA


Gurgaon-based DLF was named ‘India’s Most Reputed Real Estate brand’ in a joint study conducted by BlueBytes and TRA Research.

Following DLF were Godrej Properties and Lodha Group at the second and third spot, respectively.

With a lower Brand Rep (reputation) Score of 14% and 18%, Hiranandani Developers followed at the fourth position while Tata Housing came in on the fifth position.

The second non-Mumbai based developer to make it to the list was the Bangalore-based Prestige Estates, which ranked sixth on the list.

It was followed by K Raheja Corporation and Shapoorji Pallonji. Oberoi Realty and Indiabulls Real Estate ranked ninth and tenth, respectively.

Out of the top ten, eight Mumbai-based real estate developers made it to the list.

‘India’s Most Reputed Real Estate brand’ evaluates brand reputation based on media and consumer perception.

Out of the 57 Real Estate brand that were listed, 28 were from Mumbai, 14 from Delhi, 10 from Bangalore, three from Pune, and one each from Chennai and Hyderabad.

Pooja Kaura, Chief Spokesperson for India’s Most Reputed Brands, said, “Realty in India is intimately connected to progress, to growth, to business success, and to the asset building of its populace. Though real estate investments in the coming years may not give the returns it has been giving for the last two decades, this can only be seen as a sign of the maturity of the industry.”