Lodha Group introduces Akshay Kumar and Twinkle Khanna as brand ambassadors for its landmark development in Mumbai
~The Bollywood power couple endorses Amāra – Lodha’s utopian neighbourhood in Prime Central Thane
Lodha Group, India’s largest real estate developer, today introduced celebrity couple Akshay Kumar and Twinkle Khanna as the brand ambassadors for its new landmark neighbourhood ‘Amāra’. Akshay, one of the most stylish stars in the India’s movie industry and Twinkle, an extremely successful entrepreneur and writer are the first couple of Amāra, a world-class neighbourhood in Thane, Mumbai. As part of a new advertisement campaign, the couple will be seen together for the first time endorsing a real estate project in India.
The lush green landscape of Amāra comprises of smart sized 1, 2 and 3 bedroom residences housed in 27-30 storied elegant towers, and 85% of space left open. On account of large open spaces, car free concept and 1000s of existing trees, the air quality in this neighbourhood (AQI of less than 75) is far better than any other city in India (including Mumbai) and almost at par with leading cities like New York and London. The name, Amāra is derived from the Sanskrit word ‘Amar’ meaning ‘eternal’ – the neighbourhood has been designed to meet the eternal desire of humans to have the choice to pursue what they desire and have maximum happiness and contentment.
During its pre-launch, Lodha Group witnessed an unprecedented sales of over 2000 homes worth INR 1600 crores and within the first weekend of launch, another 300 units have been sold. These sales are record-breaking and reflective of the strong demand for high quality housing in the Mumbai region.
In great cities around the world, urban living is witnessing a unique and differentiated residential experience – neighbourhoods built on principles of new urbanism that promote an environmentally conscious life amidst a green cover, yet located in the heart of a city. To drive this new urban transformation in Mumbai, Lodha Group has brought together the finest internationally acclaimed partners, Padma Bhushan Hafeez Contractor and award-winning Singapore based landscape design firm Sitetectonix, who will create a masterpiece in landscape architecture and urban design at Amāra.
Speaking on the development, Mr. Akshay Kumar said, “Amāra is a unique urban concept, as par with master planned neighbourhoods of leading cities around the world. It’s like coming home to a world where every moment is rich, fulfilling and meaningful. It’s extremely rare to find such a haven in the middle of a city. This neighbourhood will enable its residents to live more, do more. I am delighted to be associated with Lodha Group on this new and innovative project, because it’s so refreshing to find such a forward looking developer that chose to build a society in a city without harming any nature. Instead of building a concrete jungle, Lodha has brought to us a luxurious nature filled neighbourhood fit for anything…What more could a family wish for than a nature linked lifestyle with the city at ones feet… Amāra simply lets you Do More, Live More.”
On being asked how Amāra falls into the evolution of Mumbai as a megapolis, Ms. Twinkle Khanna added, “This city has been growing at a very rapid pace and it is always nice to see lifestyles that allow you to stop and smell the proverbial roses. Time to reflect and spaces that allow you to do so are both a need and a great luxury. Every day in this neighbourhood, you have the opportunity to relax and re-energise. Amāra is a big step in that direction.”
Unveiling Amāra, Prashant Bindal, Chief Sales Officer (CSO), Lodha Group, said: “Over the years, Thane as a location has grown tremendously to create its mark today and it has become a booming commercial and residential hub due to the influx of business centers and other key developments. The robust demand generated by this neighbourhood, is proof that there will be a mass exodus of employable populace to Thane in the coming years. Moreover, branded urban neighborhoods are a rare phenomenon in Mumbai, and a lush and verdant neighborhood is even rarer in the city. In this backdrop, Amāra has received an encouraging response in the pre-launch stage with over 3000 booking applications. This neighbourhood has not only created super normal demand in a highly competitive market such as Thane but also revived its real estate landscape by reinforcing people’s trust towards appreciation and investment in real estate.”
A unique branded neighborhood in Mumbai Metropolitan Region
- A neighborhood amidst the greens designed by landscape specialists Sitetectonix, Singapore
- A lush virtually car-free neighbourhood with thousands of trees, Amāra offers the most pristine environment in the city to live and grow up in with the air quality 3 times better than that of Mumbai. In fact, these pristine environs are at par with urban neighbourhoods of London and New York.
- 1, 2 & 3 bed residences along with a bouquet of Jodi options to suit a variety of consumer preferences
- Dedicated 25 acres of open land to sports and recreation, 1000s of trees resulting air quality which is much better than any other place in India and in line with air quality in great cities like New York and London.
- A mega clubhouse and five cluster clubhouses spread over 25,000 sq. ft.
- World-class amenities at clubhouses like multi swimming pools, a 5,000 sq.ft gymnasium, indoor multi game arena, a 100 seater auditorium and a party hall
- A grand sport terrace with world-class sport facilities such as international standard football ground, tennis courts, basket ball courts etc.
- 400m athletic track, tennis court and basketball court with night play facility
- Excellent connectivity with all parts of Mumbai surrounded by some of the best malls, schools and hospitals in the vicinity.
About Lodha Developers:
Established in 1980, privately held Lodha Developers is India’s largest real estate developer and amongst the world’s select multinational real estate brands with presence in India and the United Kingdom. The company is one of the most profitable players in India and the largest by sales for three consecutive years. It achieved net sales of INR 7,790 crore for FY 14-15 and INR 7,520 crore for FY 13-14 with INR 8,092 crore in FY 12-13 and INR 3,911 crore in FY 11-12.
The group currently has total land holdings of over 6,000 acres with an estimated saleable area of ~490 million sq ft. Of this, 27 ongoing and 21 planned projects, spread over 1,284 acres of land, comprise 100 million sq ft of saleable area. In addition, our land reserves of 4,750 acres – the largest in the Mumbai Metropolitan Region – have an estimated saleable area of 388 million sq ft. Our ongoing and planned projects and land reserves combined have been valued at USD 11.8 billion by Knight Frank as on October 2014. Historically, we have executed and delivered projects to the tune of 26 million square feet across Mumbai, Pune and Hyderabad. In FY 14-15 alone the company delivered 5.7 million square feet and 5,500 units across projects. The group plans to deliver more than 11.8 million sq ft in FY 15-16.
Lodha’s vision of ‘Building a Better Life’ extends across markets with several landmark developments to its credit including World One – the world’s tallest residential tower, and Palava City – the first Greenfield smart city in the country. The group has brought some of the top global names including Armani/Casa, Trump, Philippe Starck, Jade Jagger, Kelly Hoppen, Greg Norman and Pei Cobb Freed to India. In November 2013, the Group extended its international footprint with the acquisition of the landmark MacDonald House at 1 Grosvenor Square in Prime Central London from the Canadian Government for a consideration of over GBP 300 million (INR 3,100 Cr). The Group acquired another premium site in Prime Central London, ‘New Court’ at 48 Carey Street, taking the combined investment to GBP ~400 million. The group is planning a further £3 billion worth of investment in the UK by 2018.
Lodha Developers is one of the largest corporate entities in Mumbai, with over 4,000 direct associates and over 25,000 workmen at its sites. Over 2% of the group’s annual profits are dedicated to social programs with a focus on education as the best medium to enrich society. With offices in London, Dubai and Shanghai and planned openings in the USA and Singapore, the group is on the road to a substantial international presence.