Kelly Hoppen and Lodha bring celebrity living to Mumbai with ‘Lodha Estrella’

September 23, 2014 By Lodha Web
  • Renowned English Designer Kelly Hoppen’s first visit to India
  • Towerwill rise in NewCuffeParade, Mumbai’slifestyle district
  • Kelly Hoppen inaugurates NCPArts & Culture Center, newhub forthe artsin region

September 23rd 2014, Mumbai: Lodha Group, India’s No. 1 real estate developer is delighted to announce the launch of Lodha Estrella, the stunning 55 storey tower designed by Kelly Hoppen for YOO in Mumbai’s upcoming dynamic new lifestyle district, New Cuffe Parade.

Kelly Hoppen is one of the most renowned interior designers in the United Kingdom, credited with designing the interiors of some of the finest homes across the world. Some of the world’s most renowned celebrities and politicians count her as their favourite interior designer. She has honoured as a MBE (Member of the British Empire). Author of eight books, she is also host of the TV show ‘Dragons’ Den’on BBC.

Speaking at the launch, Abhinandan Lodha – Deputy MD, Lodha Group, said: “We are very pleased to announce the launch of Lodha Estrella, our signature collaboration with Kelly Hoppen for YOO. The project brings together path-breaking concepts pioneered in mega-cities like London, blending luxury and New Cuffe Parade’s unmatched location and connectivity. Kelly’s unique British inspired design reflects a truly special signature ‘East Meets West’ philosophy. The Indian consumer and the market have come a long way, and today our customers expect nothing less than a truly world class product, and we are delighted to bring the Queen of Design with her superlative sense of style to Mumbai.”

Kelly Hoppen, MBE, Creative Director of Kelly Hoppen for YOO, said, “I am extremely excited to launch Lodha Estrella, my new venture with the Lodha Group and YOO at the exclusive New Cuffe Parade precinct in Mumbai. The residences set a new standard in aesthetics, functional design and luxury, combined with a host of lifestyle enhancing services, all set in one of Mumbai’s most hyper-connected locations. Lodha Estrella is a truly unique project and I am incredibly proud to be finally revealing it to the world as well as showcasing my aesthetic in Mumbai for the first time.”

John Hitchcox, founder, YOO added “We are extremely excited to be collaborating with Lodha Group on our third project in Mumbai and to be launching the Kelly Hoppen lifestyle in Mumbai for the first time. Lodha Estrella is a stunning project creating a benchmark for what it means to live in luxury vertical village within the New Cuffe parade precinct.”

This dynamic lifestyle development also offers residents & their guests the benefits of the New Cuffe Parade location, spread over 23 acres with access to the area’s first Art & Culture Center, along with the precincts swimming pools, gardens and luxurious 75,000 square-foot club house, the largest of its kind in India.

Residents at Lodha Estrella will enjoy a truly pampered celebrity lifestyle through concierge services by Les Concierge, Warren Tricomi Salon,321 Fitness Studio by Ramona Braganza, dance instructions by Sandip Soparkar, and for the children, speech and drama classes provided by Raell Padamsee’s Academy for Creative Expression (ACE).

Kelly unveiled the show apartment with its refined and sumptuous living space characterised by strong contrasts of luxurious materials in the YOO’s Urban design concepts. Spaces in Lodha Estrella draw on Kelly’s intuitive approach to interiors and desire to create ‘zen’ like spaces, reflective in a rigorous use of a grid system to analyse space, delineate vistas, impose structure and establish order.

The luxurious tower includes a range of lavish two and three bedroom designer residences, and select penthouses and duplexes. Lodha Estrella also offers for the first time Kelly Hoppen designer studios to cater to the needs of a niche urban demographic looking for high quality lifestyle, state of the art amenities and exceptional connectivity to the city’s business hubs. Lodha Estrella offers a limited period launch opportunity with an unbeatable price starting from INR 1.5 cr for a Designer

Suite and starting from INR 2.9 cr for two and three-bed designer residences. This exclusive launch period will run from 27th September to 19th October, 2014.

About New Cuffe Parade: Strategically located at the meeting point of the monorail, metro and Eastern Freeway, New Cuffe Parade ensures its high-powered residents are less than 20 minutes away from business and entertainment hubs – the Eastern Freeway leads to Fort, the monorail to Central Mumbai, and the proposed elevated road to BKC. While a mere 30 minute drive gets you to the airports. Moreover, you’ll be living at probably the only location in Mumbai that is easily connected to the Western railway line (Matunga Road), the Harbour line (Wadala) and the Central line (Sion).

A landmark destination in the heart of Mumbai, New Cuffe Parade is part of a larger master plan being developed by MMRDA, which will make this location the new commercial and residential hub of Mumbai. Along with exceptional civic infrastructure, the neighbourhood also offers world-class lifestyle facilities: 15 reputed schools, excellent hospitals, the well-known IMAX Dome multiplex, cultural spaces, parks, and the finest hospitality and leisure hubs.

With its remarkable location and great connectivity, it’s no wonder that New Cuffe Parade has been rated India’s No.1 real estate investment opportunity, with an expected appreciation of over Rs 20,000 PSF from 2013-2017 – according to the Knight Frank Report 2012

Lodha Estrella is the third Lodha Group partnership with international design and lifestyle company YOO, after Lodha Fiorenza, designed by Jade Jagger for YOO, under the Creative Directorship of Jade Jagger and Lodha Evoq designed by YOO Inspired by Starck under the Creative Direction of Philippe Starck.

About the Lodha Group:Established in 1980,privately held Lodha Group is India’s No. 1 real estate developer and amongst the world’s select multinational real estate developers with presence in India and the United Kingdom. The company had net sales exceeding INR 8,700 crore in FY 12-13. The Group is currently developing over 35 million sq.ft. of prime real estate,with over 20 projects in London, Mumbai, Pune &Hyderabad.

The Lodha Group has several landmark developments to its credit including World One – the world’s tallest residential tower and Palava City – one of the largest private developments in the world. The group has brought some of the top global names including Armani/Casa, Trump, Philippe Starck, Jade Jagger, Greg Norman and Pei Cobb Freed to India. The Group has recorded the biggest land deal in India till date, buying a plot for Rs. 4,053 cr from the Mumbai Metropolitan Region Development Authority (MMRDA) in 2010, where it is developing New Cuffe Parade, a world-class mixed use development set to become the new city centre of Mumbai. In the last 12 months, the group has acquired two other notable land parcels in Mumbai – the 17-acre Mumbai Textile Mills parcel for Rs. 2,727 cr. from DLF and the famous Washington House property on Altamount Road from the American government for Rs. 342 cr. In November 2013, the Group has extended its international footprint with the acquisition of the landmark MacDonald House at 1 Grosvenor Square in Prime Central London from the Canadian Government for a consideration of over GBP 300 million ( Rs 3,100 crore). Early this year, the Group acquired another premium site in Prime Central London, ‘New Court’ at 48 Carey Street, taking the combined investment to over GBP 400 million. In April 2014, Lodha further acquired an 88-acre land parcel in the Thane region for Rs. 1,154 cr. from Clariant India. With offices in London, Dubai and Shanghai and planned openings in the USA and Singapore,the Group is on the road to substantial international presence. www.lodhagroup.com

About Kelly Hoppen, MBE: Kelly Hoppen’s illustrious design career began at the age of16. With hertrademark styleof East meets West; clean lines, neutral tones and sumptuous opulence Kelly has completed projects that span the globe. Alongside various collaborations with select licensees, she proudly launched her inaugural e-commerce store, kellyhoppen.com, in January 2014 which showcases a beautiful self-designed range of products for the home. Kelly is honoured to be the recipient of copious design awards, including an MBE in 2009 for her services to interior design. She is an Ambassador for the British Government’s GREAT campaign and is an investor on BBC hit show Dragons’ Den as well as the author ofeight books.www.kellyhoppeninteriors.com

About Yoo: A creative partnership between property entrepreneur John Hitchcox and the eponymous designer Philippe Starck, YOO is a design and lifestyle company creating homes, hotels and products that help people to live better through extraordinary design. Since 1999, YOO has worked with the world’s most visionary designers and developers, creating places in over 32 countries throughout Asia, Australia, Europe, Africa, North and South America and the Middle East.www.yoo.com