CASA BELLA – The Most Ambitious Project by Lodha sees a record 1000 bookings in 3 months since its launch!
16 Jun 2009 Mumbai
Mumbai, 16th June 2009 – Lodha Group’s largest initiative in Dombivali CASA BELLA – City of Dreams, has indisputably proven to be one of the most successfully launched projects. CASA, a sub brand of Lodha group has already made a mark for itself through its multiple offerings, CASA Univis, Royale, Ultima, Essenza and now CASA Bella. An enormous response to CASA Bella situated in Dombivili, unheard of at this juncture, engrains the fact that Lodha group is accurate to predict the needs of its target customer with over 1000 bookings in just 3 months of its launch. Since its launch in March 09, 5 clusters and 26 towers have been launched comprising of 1, 2 and 3 BHK luxury apartments.
Commenting on the magnificent success of CASA BELLA, Mr. Abhisheck Lodha, Director, Lodha Group said, “The spectacular response from our target customers towards CASA Bella is simply a record in the history of real estate. Not just from Thane, Navi Mumbai and Dombivali, but families from Western as well as Eastern Suburbs have reposed faith in CASA Bella engraving the fact that it is indeed been a glorious endeavor in connecting with its target customer, famished for high quality value”.
Mr. and Mrs. Khurana is the proud 1000th customer and are highly elated to book at Casa Bella. In their view, “A good apartment at an affordable cost was our primary consideration. But that did not mean that we were willing to compromise on comfort. CASA Bella provides us all of this and more. With the luxury focus in this housing project, we are getting to live in far higher comfort than we would have at any other project – and we have found this project to provide a whole new level of value. CASA Bella is truly a splendid luxury project for people striving for luxury at the best value possible.”
CASA – meaning ‘Home’ in Spanish earmarks a residential revolution in the mid-income segment benchmarking facilities that spell luxury available at benchmark pricing. As the leader in innovation in real estate, Lodha group recently launched its sub brand ‘CASA’ to cater to the needs of the mobile, aspirational middle-class to have the best in life for themselves and their families, while ensuring security, comfort and value for money. With this brand, Lodha Group makes foray into creating the best quality and value realty in the mid- income segment by providing comprehensive housing solutions with high intrinsic value. The first project through the sub-brand CASA is Univis at Ghodbunder Road. After the overwhelming success of CASA Univis, the Lodha Group launched a series of successful mid income luxury projects; CASA Royale & CASA Ultima at Thane, CASA Essenza at Dahisar and CASA Bella at Dombivali.
Established in 1980, Lodha Group is a premier real estate developer headquartered in Mumbai. The Group is currently developing in excess of 27 million sq. ft. of prime real estate over 30 projects in and around Mumbai, from Nepean Sea Road to
Dombivali, making it the largest developer in Mumbai and one of the largest in the country. The group is now expanding into Western and Southern India and recently kicked off their geographic expansion by launching Lodha Bellezza, an unparalleled super luxury residential project in Hyderabad and is soon expected to launch its first project in Pune.In 2007, the Lodha Group received the largest ever FDI in the real estate sector in India. In addition, it works with leading financial Institutions, designers and product manufacturers to bring together the most premium offerings for its customers. The Group focuses on development of residences and office spaces in various formats including standalone projects, IT campuses, weekend retreats, townships and SEZs. From luxury garden residences in South Mumbai to large integrated townships in the suburbs, the group caters to diverse consumer needs across all segments. With a vision to build better lives, Lodha exceeds the expectations of customers through innovative, world-class solutions, thereby creating value and at the most opportune moment.
The Group currently employs over 1300 professionals and has been ranked at No.2 in India for employees and potential employees in the Construction & Real Estate space as “India’s Best Companies to work for”, by The Great Place to Work Institute in it’s annually held survey.