CASA BELLA – By Lodha gets unprecedented response…

March 24, 2009 By Lodha Web

CASA BELLA –By Lodha gets unprecedented response preceding the auspicious occasion of Gudi Padva

24 Mar 2009 Mumbai

The Largest & Most Ambitious Project by Lodha sees over 200 bookings in just 2 days!

Mumbai, 24th March, 2009 – Lodha Group’s largest initiative in Dombivali, CASA Bella has received an unprecedented response from investors, with over 200 bookings within just 2 days of its massive launch. CASA, a sub brand of Lodha group has already made a mark for itself by selling over 1500 units under its multiple offerings, CASA Univis, Royale, Ultima and Essenza within a couple of months including 150 units of CASA Bella in a single day.

‘CASA Bella – the city of dreams’ is the largest ever development project taken up in Dombivali and several major initiatives taken around the project will make Dombivali the destination to be in. Located in Dombivali, on the 4-lane Kalyan Shil Road, CASA Bella is only 25 minutes drive from Thane and 15 minutes from Navi Mumbai, 6kms from Dombivli station and around 20 minutes drive from the proposed location of the new international airport. The township will be spread over 125 acres of land and CASA Bella will be built over approximately 40 acres of land as an integrated residential township with 3500 residences under the first phase of development. The residences will be available in 1, 2 and 3 BHK luxury. The apartments will be priced at 11.7 lac onwards for a 1 BHK, 14.9 lac onwards for a 2 BHK and 24.3 lac onwards for 3 BHK.

Commenting on the magnificent success of CASA BELLA, Mr. Abhisheck Lodha, Director, Lodha Group said, “The focus of CASA brands is to provide optimal & best value by providing luxury living for middle income segment which has been unheard of. This is evident from the marvelous response that we have received for CASA Bella with nearly 150 bookings in a single day which easily is a record in the history of real estate. With 1500 families and over 6000 prospective customers visiting the site, CASA Bella engrains the fact that it is the most sought after property in Dombivali providing a perfect blend of quality, luxury and value for all. With the auspicious week of Gudi Padva, we expect a greater involvement from our valuable customers”

He further added, “CASA was conceptualized after a lot of research and planning to bring best quality value housing synonymous with Lodha brand to the mid-segment. We were confident that CASA BELLA would be successful in connecting with our target customer, famished for high quality value housing solutions.”

The mega city of Dombivali will be home to over 10,00,000 people and provide over 200, 000 jobs over a period of time. The vision of Lodha group is to create an iconic urban development in Dombivali which will provide its residents all the comforts at their fingertips. From playschool to international universities, medical centres to multi specialty hospitals, gardens to golf courses, small business offices to SEZ’s this development will have it all.

About CASA

CASA – meaning ‘Home’ in Spanish earmarks a residential revolution in the mid-income segment benchmarking facilities that spell luxury available at benchmark pricing. As the leader in innovation in real estate, Lodha recently launched its sub brand ‘CASA’ to cater to the needs of the mobile, aspirational middle-class to have the best in life for themselves and their families, while ensuring security, comfort and value for money. With this brand, Lodha Group makes foray into creating the best quality and value realty in the mid- income segment by providing comprehensive housing solutions with high intrinsic value.

The first project through the sub-brand CASA is Univis at Ghodbunder Road. After the overwhelming success of CASA Univis, the Lodha Group launched a series of successful mid income luxury projects; CASA Royale , CASA Ultima at Thane and CASA Essenza at Dahisar.

About Lodha:

Established in 1980, Lodha Group is a premier real estate developer headquartered in Mumbai. The Group is currently developing in excess of 27 million sq. ft. of prime real estate over 30 projects in and around Mumbai, from Nepean Sea Road to Dombivli, making it the largest developer in Mumbai and one of the largest in the country. The group is now expanding into Western and Southern India and recently kicked off their geographic expansion by launching Lodha Bellezza, an unparalleled super luxury residential project in Hyderabad and is soon expected to launch its first project in Pune.

In 2007, the Lodha Group received the largest ever FDI in the real estate sector in India. In addition, it works with leading financial Institutions, designers and product manufacturers to bring together the most premium offerings for its customers. The Group focuses on development of residences and office spaces in various formats including standalone projects, IT campuses, weekend retreats, townships and SEZs. From luxury garden residences in South Mumbai to large integrated townships in the suburbs, the group caters to diverse consumer needs across all segments. The Group currently employs over 1300 professionals. With a vision to build better lives, Lodha exceeds the expectations of customers through innovative, world-class solutions, thereby creating value and at the most opportune moment.