Amāra, Lodha’s landmark neighbourhood in Mumbai, witnesses an action packed performance by the Bollywood’s Khiladi

November 19, 2016

Mumbai, 19 November 2016: The Bollywood khiladi – Akshay Kumar, inaugurated the first topped out tower at Amāra, a 40-acre development with 85% of open spaces developed by Lodha Group. Reaching the heights of a 27-storey structure in a hoist, Akshay Kumar inaugurated the tower with a ribbon cutting ceremony on the building’s rooftop. The event was followed by a customer engagement program, organized exclusively for booked customers to get latest updates on the project and the launch of four new towers.

In line with Lodha Group’s philosophy of “Building a Better Life”, the four new towers at the development will be designed as smart homes equipped with new age amenities like customized home automation systems. Contributing to Thane’s real estate market, the newly classified ‘smart city’, Amāra will offer residents a world class home automation system and amenities such as a sports arena, multiple swimming pools, six clubhouses, poolside cafes, amphitheaters and much more – making it one of the smart developments in the vicinity.

Speaking on the launch, Bollywood star Akshay Kumar said, “I have been associated with the brand right from the start and it is wonderful to see how the property is shaping up. My association with the brand has been to emphasize the importance of living a natural and dynamic lifestyle. This is the perfect abode for people who want to do more and live more.”

 Celebrating the milestone, Mr. Abhishek Lodha, Managing Director, Lodha Group said, “There is a dearth of not only branded urban developments in Mumbai but lush and verdant neighbourhoods in the city. Amāra is a marquee project in Lodha Group’s portfolio and has been at the forefront of catalysing a smart, healthier way of living.”

Speaking on the occasion, Prateek Bhattacharya, Deputy CEO, Mumbai Suburbs, Lodha Group added, “Thane is swiftly emerging not only as a perfect location for homebuyers who desire a healthy lifestyle but investors who are constantly looking for lucrative investment options. This is evident from the robust sales of 2750 homes since the launch of the development. Amāra aims to inspire a peaceful and active lifestyle with a unique mix of large open spaces and lifestyle amenities. We have associated with best in class partners, to provide affordable luxury and smart housing for a smart city.”

 The celebrity couple Akshay Kumar and Twinkle Khanna were introduced as the brand ambassadors for the landmark neighbourhood ‘Amāra. Akshay, one of the most stylish stars in India’s movie industry and Twinkle, an extremely successful entrepreneur and writer were the first couple of Amāra, a world-class neighbourhood in Thane, Mumbai. As part of a new advertisement campaign, the couple was seen together for the first time endorsing a real estate project in India.

About Lodha Group:

Established in 1980, privately held Lodha Group is India’s leading real estate developer and amongst the world’s select multinational real estate developers with presence in India and the United Kingdom. The company is one of the most profitable players in India and the largest by sales, having clocked over INR 6,400 Cr for FY 15-16. The company is currently developing around 4.1 crore sq. ft. of prime residential real estate globally with the largest land reserves in the Mumbai Metropolitan Region and has 31 ongoing projects across London, Mumbai Metropolitan Region, Pune and Hyderabad. In FY 2015-16, Lodha Group delivered 3.5 crore sq ft of real estate and 6,800 units across projects.

Lodha Group has several landmark developments to its credit including World One, Mumbai, the world’s tallest residential tower, and has brought some of the top global names including Armani/Casa, Trump, Philippe Starck, Jade Jagger, Greg Norman and Pei Cobb Freed to India. In 2013, the Group has extended its international footprint with the acquisition of the landmark MacDonald House at 1 Grosvenor Square in Prime Central London from the Canadian Government for a consideration of over GBP 300 million (INR 3,100 Cr). Lodha Developers is one of the largest corporate entities in Mumbai, with over 3,870 direct associates and over 25,000 workmen at its sites. The group is committed to investing two per cent of its profits towards corporate social responsibility, focused primarily on education as a transformative tool. With offices in London, Dubai and Shanghai and planned openings in the USA and Singapore, Lodha Group is on the road to substantial international presence.

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