Lodha Group's visionary marketing approach is also manifested in its various BTL activities. The group recognizes the importance of participating in leading exhibitions organized my industry organizations like the MCHI and Times.


Be it the regular MCHI exhibition that's held at BKC or the budget exhibitions held on the western and central lines, Lodha utilizes the opportunity by showcasing some of the best projects that are in the offing. With a planned and structured approach, the group not only uses these opportunities to market its projects - both ongoing and upcoming, but also establishes itself as a leading brand in the industry.

Once a year Lodha Group in association with Times Property organizes a Times Win A Lifestyle Home, wherein Lodha Group sponsors an apartment. Times Win A Lifestyle Home is a grand opportunity for all those who book a home at the Times Property Exhibition to win another home. This is carried out on a draw system.

Lodha group recognizes the need for co-partnerships with other brand leaders across different verticals. In the recent past the group has tied up with Nissan automobiles Hyderabad for a joint promotion and Big Bazaar Bombay during their anniversary celebrations.